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Business Opportunity Lead - What The Vendors Will Certainly Not Inform You
Business opportunity lead vendors don't always narrate the complete story. They generally don't let you know where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Regrettably, these three aspects are crucial to judging the quality of a business opportunity lead.
First of all, let's find the way to obtain traffic.
To make this easy, let's consider an illustration from the real-world: billboard marketing.
Everybody already been through it, before, you're driving down the road, merrily singing along to whichever song's on the radio (or, if you're an online marketing enthusiast like me, the most recent training audio on CD,) when out of the blue a sign on the side of the highway catches your eye.
Apart from the actual billboard, and the advert put on it, can you guess the single greatest factor in its overall success? That's right: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, put that same billboard advert on the main commuter route leading into the city and you'll get a completely different business opportunity lead.
The same is true online. Is your business opportunity lead broker putting their advertisement on rural country roads (some crappy celebrity news site,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)
Secondly, let's consider the "offer."
What did the advert assure the business opportunity lead? What is their requirement? They responded to the advert for a purpose, and while your broker might be suggesting that they're interested in an online business, that's not always the case.
Back when I still got leads, I remember purchasing a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was noticeable to me that none of the leads I bought were seriously interested in establishing an internet business. Actually, they had been responding to an ad offering them a chance to get a free computer system.
Thus, the offer is crucial and can't be disregarded. It makes the difference between a business opportunity lead which is interested, also excited, to discuss about your opportunity versus wasted money.
Last of all, knowing how often the business opportunity lead has (and ever will be) sold is crucial.
In actual fact, your typical internet business opportunity lead is not wanting to whip out their credit card and enroll in an opportunity immediately. Rather, they're inquisitive checking out carefully dipping their toe in the water and doing their research.
I can agree, it often takes time -- a lot of time -- for somebody to choose to enroll in a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone become a member of my team who had been on my email list, getting periodic emails from me, for more than eight months. Therefore, don't let a broker say, "This lead is yours, exclusively, for the first 30 days."
Then what? They get brimmed over by my competitors. No thank you.
So what's the answer?
Honestly, I quit purchasing leads entirely. After wasting literally a large amount purchasing every type of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, bringing in your own leads is better. You manage the source of traffic, you manage the offer (and so, the lead's expectation,) and they are yours entirely to follow-up with until they're willing to become a member of your business opportunity.
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